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SEO

SEO Basics Every Small Business Should Know

A practical guide to improving your search visibility without the jargon.

3 min read ueb.al

Search Engine Optimization (SEO) can feel overwhelming, but it doesn’t have to be. At its core, SEO is about making your website easy for both users and search engines to understand. Here’s what actually matters.

The Foundation: Technical SEO

Before worrying about keywords, make sure your site is technically sound:

Speed Matters

Google uses page speed as a ranking factor. A slow site hurts both rankings and user experience.

  • Aim for under 3 seconds load time
  • Compress images before uploading
  • Use a content delivery network (CDN)

Mobile-First

Google indexes the mobile version of your site first. Make sure:

  • Text is readable without zooming
  • Buttons are easy to tap
  • No horizontal scrolling required

Security (HTTPS)

An SSL certificate is non-negotiable. Sites without HTTPS:

  • Get marked as “Not Secure” in browsers
  • May rank lower in search results
  • Lose user trust

Content That Ranks

Write for Humans First

The best SEO content answers real questions your customers have. Don’t write for search engines — write helpful content, then optimize it.

Structure Matters

Use proper heading hierarchy:

# Page Title (H1) - only one per page
## Main Sections (H2)
### Subsections (H3)

This helps both users and search engines understand your content.

The Basics of On-Page SEO

ElementBest Practice
Title Tag50-60 characters, include main keyword
Meta Description150-160 characters, compelling summary
URLShort, descriptive, includes keyword
H1Clear, matches search intent
ImagesDescriptive alt text, compressed

Local SEO for Albanian Businesses

If you serve customers in a specific area, local SEO is crucial:

  1. Google Business Profile — Claim and optimize your listing
  2. NAP Consistency — Same Name, Address, Phone everywhere
  3. Local Keywords — Include “Tiranë” or your city in content
  4. Reviews — Encourage happy customers to leave reviews

46% of Google searches have local intent. If you’re not showing up locally, you’re invisible to nearly half your potential customers.

Common SEO Mistakes to Avoid

🚫 Keyword stuffing — Repeating keywords unnaturally
🚫 Duplicate content — Same content on multiple pages
🚫 Ignoring mobile — Desktop-only optimization
🚫 Slow images — Uploading uncompressed photos
🚫 No internal linking — Pages that don’t link to each other

What We Do Differently

At ueb.al, SEO is built into every project:

  • Semantic HTML — Proper heading structure and landmarks
  • Schema markup — Rich snippets for better visibility
  • Performance optimization — Fast sites rank better
  • Clean URLs — Human-readable, keyword-friendly

Quick Wins You Can Do Today

  1. Check your site on PageSpeed Insights
  2. Make sure every page has a unique title and description
  3. Add alt text to all images
  4. Verify your Google Business Profile is complete

Need Help?

SEO is a marathon, not a sprint. If you want professional help: